IMPACT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISION IN FASHION INDUSTRY AMONG CONSUMERS IN KLANG VALLEY, MALAYSIA / (Record no. 383439)
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000 -LEADER | |
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fixed length control field | 01245nam a2200229 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20201223041741.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200818b2019 xxu||||| |||| 00| 0 eng d |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | PG-23-0177 |
100 0# - MAIN ENTRY--PERSONAL NAME | |
Personal name | TER KHAI YUN (TP042536) |
9 (RLIN) | 46184 |
245 10 - TITLE STATEMENT | |
Title | IMPACT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISION IN FASHION INDUSTRY AMONG CONSUMERS IN KLANG VALLEY, MALAYSIA / |
Statement of responsibility, etc | TER KHAI YUN. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Kuala Lumpur : |
Name of publisher, distributor, etc | Asia Pacific University, |
Date of publication, distribution, etc | 2020. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 110 pages : |
Other physical details | illustrations ; |
Dimensions | 30 cm. |
502 ## - DISSERTATION NOTE | |
Dissertation note | A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM). |
520 ## - SUMMARY, ETC. | |
Summary, etc | The purpose of this research is to examine the role of electronic word of mouth, online advertising and mass customisation to influence purchase decision in fashion industry among consumers in Klang Valley, Malaysia. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Social aspects |
Geographic subdivision | Malaysia. |
9 (RLIN) | 47075 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet marketing |
Geographic subdivision | Malaysia. |
9 (RLIN) | 47076 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Social media |
General subdivision | Marketing |
Geographic subdivision | Malaysia. |
9 (RLIN) | 47077 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Young consumers |
Geographic subdivision | Malaysia. |
9 (RLIN) | 47078 |
700 0# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ms. Vaneetha Sagadevan |
Relator term | Supervisor. |
-- | 47145 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Undergraduate Theses |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Restricted access | Not for loan | Undergraduate Theses | APU Library | APU Library | Reference Collection | 17/12/2020 | PG-23-0177 | 00018621 | 17/12/2020 | 1 | Reference |