LEE PUI LING (TP042515)
FACTORS INFLUENCING SOCIAL MEDIA MARKETING ON PURCHASING BEHAVIOUR AMONG GEN Y CONSUMERS IN KLANG VALLEY / LEE PUI LING. - Kuala Lumpur : Asia Pacific University, 2020. - 104 pages : illustrations ; 30 cm.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM).
This study aims to examine the factors influencing social media marketing on purchasing behaviour among Gen Y in Malaysia, specifically Klang Valley.
Marketing--Social aspects--Malaysia.
Internet marketing--Malaysia.
Young consumers--Malaysia.
PG-23-0180
FACTORS INFLUENCING SOCIAL MEDIA MARKETING ON PURCHASING BEHAVIOUR AMONG GEN Y CONSUMERS IN KLANG VALLEY / LEE PUI LING. - Kuala Lumpur : Asia Pacific University, 2020. - 104 pages : illustrations ; 30 cm.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM).
This study aims to examine the factors influencing social media marketing on purchasing behaviour among Gen Y in Malaysia, specifically Klang Valley.
Marketing--Social aspects--Malaysia.
Internet marketing--Malaysia.
Young consumers--Malaysia.
PG-23-0180