Asia Pacific University Library catalogue


FACTORS INFLUENCING SOCIAL MEDIA MARKETING ON PURCHASING BEHAVIOUR AMONG GEN Y CONSUMERS IN KLANG VALLEY / (Record no. 383442)

000 -LEADER
fixed length control field 01112nam a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201223040832.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200818b2019 xxu||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number PG-23-0180
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name LEE PUI LING (TP042515)
9 (RLIN) 46184
245 10 - TITLE STATEMENT
Title FACTORS INFLUENCING SOCIAL MEDIA MARKETING ON PURCHASING BEHAVIOUR AMONG GEN Y CONSUMERS IN KLANG VALLEY /
Statement of responsibility, etc LEE PUI LING.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Kuala Lumpur :
Name of publisher, distributor, etc Asia Pacific University,
Date of publication, distribution, etc 2020.
300 ## - PHYSICAL DESCRIPTION
Extent 104 pages :
Other physical details illustrations ;
Dimensions 30 cm.
502 ## - DISSERTATION NOTE
Dissertation note A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM).
520 ## - SUMMARY, ETC.
Summary, etc This study aims to examine the factors influencing social media marketing on purchasing behaviour among Gen Y in Malaysia, specifically Klang Valley.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Social aspects
Geographic subdivision Malaysia.
9 (RLIN) 47138
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
Geographic subdivision Malaysia.
9 (RLIN) 47139
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Young consumers
Geographic subdivision Malaysia.
9 (RLIN) 47140
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Ms. Gogulamathe Shamugam
Relator term Supervisor.
-- 46913
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Undergraduate Theses
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
Not Withdrawn Available   Not Damaged Restricted access Not for loan Undergraduate Theses APU Library APU Library Reference Collection 17/12/2020   PG-23-0180 00018624 17/12/2020 1 Reference