FACTORS INFLUENCING SOCIAL MEDIA MARKETING ON PURCHASING BEHAVIOUR AMONG GEN Y CONSUMERS IN KLANG VALLEY / (Record no. 383442)
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000 -LEADER | |
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fixed length control field | 01112nam a2200217 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20201223040832.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200818b2019 xxu||||| |||| 00| 0 eng d |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | PG-23-0180 |
100 0# - MAIN ENTRY--PERSONAL NAME | |
Personal name | LEE PUI LING (TP042515) |
9 (RLIN) | 46184 |
245 10 - TITLE STATEMENT | |
Title | FACTORS INFLUENCING SOCIAL MEDIA MARKETING ON PURCHASING BEHAVIOUR AMONG GEN Y CONSUMERS IN KLANG VALLEY / |
Statement of responsibility, etc | LEE PUI LING. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Kuala Lumpur : |
Name of publisher, distributor, etc | Asia Pacific University, |
Date of publication, distribution, etc | 2020. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 104 pages : |
Other physical details | illustrations ; |
Dimensions | 30 cm. |
502 ## - DISSERTATION NOTE | |
Dissertation note | A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM). |
520 ## - SUMMARY, ETC. | |
Summary, etc | This study aims to examine the factors influencing social media marketing on purchasing behaviour among Gen Y in Malaysia, specifically Klang Valley. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Social aspects |
Geographic subdivision | Malaysia. |
9 (RLIN) | 47138 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet marketing |
Geographic subdivision | Malaysia. |
9 (RLIN) | 47139 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Young consumers |
Geographic subdivision | Malaysia. |
9 (RLIN) | 47140 |
700 0# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ms. Gogulamathe Shamugam |
Relator term | Supervisor. |
-- | 46913 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Undergraduate Theses |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
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Not Withdrawn | Available | Not Damaged | Restricted access | Not for loan | Undergraduate Theses | APU Library | APU Library | Reference Collection | 17/12/2020 | PG-23-0180 | 00018624 | 17/12/2020 | 1 | Reference |