Gershon, Richard A.
Digital media and innovation : management and design strategies in communication / Richard A. Gershon - Los Angeles : SAGE, c2017 - xvi, 261 pages : illustrations ; 26 cm
Includes bibliographical references and indexes.
9781452241418 (paperback)
Mass media --Management.
Organizational effectiveness.
P96.M34 / G47 2017
Digital media and innovation : management and design strategies in communication / Richard A. Gershon - Los Angeles : SAGE, c2017 - xvi, 261 pages : illustrations ; 26 cm
Includes bibliographical references and indexes.
9781452241418 (paperback)
Mass media --Management.
Organizational effectiveness.
P96.M34 / G47 2017