Fisher, Glenn,
The art of the click : how to harness the power of direct-response copywriting and make more sales / Glenn Fisher. - xiii, 220 pages ; 22 cm
Before you write a word. All great copywriters start here-The importance of rote learning-Understanding your audience-Doing your research-The importance of good ideas-Writing copy. Features versus benefits-Promise, picture, proof and push-Urgent, useful, unique and ultra-specific-Writing headlines-Grabbing and holding the reader's attention-Salutations, fellow copywriter-The importance of narrative-The paradox of testimonials-Making an offer-If in doubt, cut it out-Time management tips for writing copy-Sell, or share?-The interviews. The king of research-The million dollar man-A friend from down under-Psst ... one more thing
"In this entertaining and highly readable guide, copyrwriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales"--Back cover.
9780857196941 0857196944
2017393724
GBB8H1581 bnb
019054824 Uk
Advertising copy.
Internet advertising.
HF5825 / .F47 2018
659.144
The art of the click : how to harness the power of direct-response copywriting and make more sales / Glenn Fisher. - xiii, 220 pages ; 22 cm
Before you write a word. All great copywriters start here-The importance of rote learning-Understanding your audience-Doing your research-The importance of good ideas-Writing copy. Features versus benefits-Promise, picture, proof and push-Urgent, useful, unique and ultra-specific-Writing headlines-Grabbing and holding the reader's attention-Salutations, fellow copywriter-The importance of narrative-The paradox of testimonials-Making an offer-If in doubt, cut it out-Time management tips for writing copy-Sell, or share?-The interviews. The king of research-The million dollar man-A friend from down under-Psst ... one more thing
"In this entertaining and highly readable guide, copyrwriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales"--Back cover.
9780857196941 0857196944
2017393724
GBB8H1581 bnb
019054824 Uk
Advertising copy.
Internet advertising.
HF5825 / .F47 2018
659.144