| 000 -LEADER |
|---|
| fixed length control field |
01903cam a22003377i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20721727 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221123162006.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220914s2018 enk 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017393724 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB8H1581 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
019054824 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780857196941 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0857196944 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)on1039315004 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDX |
| Language of cataloging |
eng |
| Transcribing agency |
APU |
| Modifying agency |
SF |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5825 |
| Item number |
.F47 2018 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.144 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fisher, Glenn, |
| Relator term |
author. |
| 9 (RLIN) |
48189 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The art of the click : |
| Remainder of title |
how to harness the power of direct-response copywriting and make more sales / |
| Statement of responsibility, etc |
Glenn Fisher. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hampshire : |
| Name of producer, publisher, distributor, manufacturer |
Harriman House, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 220 pages ; |
| Dimensions |
22 cm |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Before you write a word. All great copywriters start here-The importance of rote learning-Understanding your audience-Doing your research-The importance of good ideas-Writing copy. Features versus benefits-Promise, picture, proof and push-Urgent, useful, unique and ultra-specific-Writing headlines-Grabbing and holding the reader's attention-Salutations, fellow copywriter-The importance of narrative-The paradox of testimonials-Making an offer-If in doubt, cut it out-Time management tips for writing copy-Sell, or share?-The interviews. The king of research-The million dollar man-A friend from down under-Psst ... one more thing |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"In this entertaining and highly readable guide, copyrwriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales"--Back cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising copy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
