Leahy, Rose,
Experiential marketing : integrated theory & strategic application / Rose Leahy, Pio Fenton, Holly Barry. - Thousand Oaks : SAGE Publications, c2022. - x, 212 s. : illustrations (black and white) ; 25 cm.
Includes bibliographies and index.
"An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns"--
9781529742183 (paperback) 9781529742190 (hardback) 9781529788518
2021943736
Branding (Marketing).
Relationship marketing.
Target marketing.
HF5415.1255 / .L43 2022
Experiential marketing : integrated theory & strategic application / Rose Leahy, Pio Fenton, Holly Barry. - Thousand Oaks : SAGE Publications, c2022. - x, 212 s. : illustrations (black and white) ; 25 cm.
Includes bibliographies and index.
"An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns"--
9781529742183 (paperback) 9781529742190 (hardback) 9781529788518
2021943736
Branding (Marketing).
Relationship marketing.
Target marketing.
HF5415.1255 / .L43 2022