Asia Pacific University Library catalogue


Experiential marketing : (Record no. 383815)

000 -LEADER
fixed length control field 01256cam a22003255i 4500
001 - CONTROL NUMBER
control field 22146791
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221004131709.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220919s2022 cau 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2021943736
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529742183 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529742190 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529788518
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency APU
Modifying agency SF
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .L43 2022
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Leahy, Rose,
Relator term author.
9 (RLIN) 48223
245 10 - TITLE STATEMENT
Title Experiential marketing :
Remainder of title integrated theory & strategic application /
Statement of responsibility, etc Rose Leahy, Pio Fenton, Holly Barry.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks :
Name of publisher, distributor, etc SAGE Publications,
Date of publication, distribution, etc c2022.
300 ## - PHYSICAL DESCRIPTION
Extent x, 212 s. :
Other physical details illustrations (black and white) ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographies and index.
520 ## - SUMMARY, ETC.
Summary, etc "An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing.
9 (RLIN) 3948
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fenton, Pio,
Relator term author.
9 (RLIN) 48224
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Barry, Holly,
Relator term author.
9 (RLIN) 48225
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf APIIT 19/09/2022 EMO IV-017471 181.36 HF5415.1255 .L43 2022 c.1 00018868 22/12/2022 1 181.36 19/09/2022 General Circulation U-2022/08/1117