Experiential marketing : (Record no. 383815)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01256cam a22003255i 4500 |
001 - CONTROL NUMBER | |
control field | 22146791 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20221004131709.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220919s2022 cau 000 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2021943736 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781529742183 (paperback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781529742190 (hardback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781529788518 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Transcribing agency | APU |
Modifying agency | SF |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.1255 |
Item number | .L43 2022 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Leahy, Rose, |
Relator term | author. |
9 (RLIN) | 48223 |
245 10 - TITLE STATEMENT | |
Title | Experiential marketing : |
Remainder of title | integrated theory & strategic application / |
Statement of responsibility, etc | Rose Leahy, Pio Fenton, Holly Barry. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Thousand Oaks : |
Name of publisher, distributor, etc | SAGE Publications, |
Date of publication, distribution, etc | c2022. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | x, 212 s. : |
Other physical details | illustrations (black and white) ; |
Dimensions | 25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographies and index. |
520 ## - SUMMARY, ETC. | |
Summary, etc | "An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns"-- |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Branding (Marketing). |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Relationship marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Target marketing. |
9 (RLIN) | 3948 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Fenton, Pio, |
Relator term | author. |
9 (RLIN) | 48224 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Barry, Holly, |
Relator term | author. |
9 (RLIN) | 48225 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf APIIT | 19/09/2022 | EMO | IV-017471 | 181.36 | HF5415.1255 .L43 2022 c.1 | 00018868 | 22/12/2022 | 1 | 181.36 | 19/09/2022 | General Circulation | U-2022/08/1117 |