Moriarty, Sandra E.
Advertising & IMC : principles & practice / Advertising and IMC Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells. - Eleventh edition. Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells. Global edition. - 664 pages : Color illustrations ; 28 cm.
Includes Internet access. Includes ebook access. Previous edition: 2015.
Includes bibliographical references and index.
9781292262062 (paperback) 1292262060
GBB9E8199 bnb
019388809 Uk
Advertising.
Communication in marketing.
HF5823 / .M67 2019
659.1
Advertising & IMC : principles & practice / Advertising and IMC Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells. - Eleventh edition. Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells. Global edition. - 664 pages : Color illustrations ; 28 cm.
Includes Internet access. Includes ebook access. Previous edition: 2015.
Includes bibliographical references and index.
9781292262062 (paperback) 1292262060
GBB9E8199 bnb
019388809 Uk
Advertising.
Communication in marketing.
HF5823 / .M67 2019
659.1