Asia Pacific University Library catalogue


Advertising & IMC : (Record no. 383980)

000 -LEADER
fixed length control field 01385nam a2200397 i 4500
001 - CONTROL NUMBER
control field 021430938
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231003160330.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181112t20192019enka b 001|0|eng|d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB9E8199
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 019388809
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292262062 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292262060
035 ## - SYSTEM CONTROL NUMBER
System control number (Uk)019388809
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Description conventions rda
Transcribing agency StDuBDS
Modifying agency TY
042 ## - AUTHENTICATION CODE
Authentication code ukblcatcopy
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .M67 2019
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst),
Relator term author.
9 (RLIN) 12048
245 10 - TITLE STATEMENT
Title Advertising & IMC :
Remainder of title principles & practice /
Statement of responsibility, etc Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.
246 10 - VARYING FORM OF TITLE
Title proper/short title Advertising and IMC
250 ## - EDITION STATEMENT
Edition statement Eleventh edition.
Remainder of edition statement Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.
250 ## - EDITION STATEMENT
Edition statement Global edition.
300 ## - PHYSICAL DESCRIPTION
Extent 664 pages :
Other physical details Color illustrations ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes Internet access.
500 ## - GENERAL NOTE
General note Includes ebook access.
500 ## - GENERAL NOTE
General note Previous edition: 2015.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mitchell, Nancy,
Dates associated with a name 1950-
Relator term author.
9 (RLIN) 48631
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wood, Charles
Fuller form of name (Charles M.),
Relator term author.
9 (RLIN) 48632
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wells, William D.,
Relator term author.
9 (RLIN) 48633
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf 27/09/2023 KINOKUNIYA DS-203899 95.20 HF5823 .M67 2019 c.1 00018978 27/09/2023 1 95.20 27/09/2023 General Circulation U-2023/02/1162