Arens, William F.,
Contemporary advertising and integrated marketing communications / Michael F. Weigold, William F. Arens. - Seventeenth edition. - xxxi, 704 pages : Color illustrations ; 27.5 cm.
Includes index.
"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--
9781266077098 (paperback) 126607709X (paperback)
2022043410
Advertising.
HF5821 / .B62 2024
659.1
Contemporary advertising and integrated marketing communications / Michael F. Weigold, William F. Arens. - Seventeenth edition. - xxxi, 704 pages : Color illustrations ; 27.5 cm.
Includes index.
"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--
9781266077098 (paperback) 126607709X (paperback)
2022043410
Advertising.
HF5821 / .B62 2024
659.1