Contemporary advertising and integrated marketing communications / (Record no. 384026)
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000 -LEADER | |
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fixed length control field | 01508cam a22003138i 4500 |
001 - CONTROL NUMBER | |
control field | 22789930 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20231130101255.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220914s2024 nyu 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2022043410 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781266077098 (paperback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 126607709X (paperback) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Description conventions | rda |
Transcribing agency | DLC |
Modifying agency | TY |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5821 |
Item number | .B62 2024 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Edition number | 23/eng/20220914 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Arens, William F., |
Relator term | author. |
245 10 - TITLE STATEMENT | |
Title | Contemporary advertising and integrated marketing communications / |
Statement of responsibility, etc | Michael F. Weigold, William F. Arens. |
250 ## - EDITION STATEMENT | |
Edition statement | Seventeenth edition. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxi, 704 pages : |
Other physical details | Color illustrations ; |
Dimensions | 27.5 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
520 ## - SUMMARY, ETC. | |
Summary, etc | "The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"-- |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Weigold, Michael F., |
Dates associated with a name | 1958- |
Relator term | author. |
9 (RLIN) | 9366 |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
Display text | Online version: |
Main entry heading | Arens, William F. |
Title | Contemporary advertising and integrated marketing communications |
Edition | Seventeenth edition. |
Place, publisher, and date of publication | New York, NY : McGraw Hill LLC, [2024] |
International Standard Book Number | 9781266854781 |
Record control number | (DLC) 2022043411 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 30/11/2023 | KINOKUNIYA | DS-205073 | 313.50 | 1 | 2 | HF5821 .B62 2024 c.1 | 00019091 | 09/09/2024 | 16/08/2024 | 1 | 313.50 | 30/11/2023 | General Circulation | U-2023/02/1162 |