Asia Pacific University Library catalogue


Contemporary advertising and integrated marketing communications / (Record no. 384026)

000 -LEADER
fixed length control field 01508cam a22003138i 4500
001 - CONTROL NUMBER
control field 22789930
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231130101255.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220914s2024 nyu 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2022043410
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781266077098 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 126607709X (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency TY
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .B62 2024
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23/eng/20220914
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.,
Relator term author.
245 10 - TITLE STATEMENT
Title Contemporary advertising and integrated marketing communications /
Statement of responsibility, etc Michael F. Weigold, William F. Arens.
250 ## - EDITION STATEMENT
Edition statement Seventeenth edition.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 704 pages :
Other physical details Color illustrations ;
Dimensions 27.5 cm.
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc "The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Weigold, Michael F.,
Dates associated with a name 1958-
Relator term author.
9 (RLIN) 9366
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Online version:
Main entry heading Arens, William F.
Title Contemporary advertising and integrated marketing communications
Edition Seventeenth edition.
Place, publisher, and date of publication New York, NY : McGraw Hill LLC, [2024]
International Standard Book Number 9781266854781
Record control number (DLC) 2022043411
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf 30/11/2023 KINOKUNIYA DS-205073 313.50 1 2 HF5821 .B62 2024 c.1 00019091 09/09/2024 16/08/2024 1 313.50 30/11/2023 General Circulation U-2023/02/1162