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Marketing management : an Asian perspective / Philip Kotler ... [et al.] - Singapore ; New York : Prentice Hall, 1996. - xviii, 1055 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0132548976 (pbk.) 9780132548977 (pbk.)

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management.--Asia

LC Class. No.: HF5415.13 / M37 1996

Dewey Class. No.: 658.80095 / MAR 1996

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Asia Pacific University Library catalogue