Marketing management : (Record no. 3884)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00778cam a2200241Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 36135537 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150324115700.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 961226s1996 si a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132548976 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132548977 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | HY0 |
| Transcribing agency | HY0 |
| Modifying agency | ANA |
| Language of cataloging | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | M37 1996 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80095 |
| Item number | MAR 1996 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | an Asian perspective / |
| Statement of responsibility, etc | Philip Kotler ... [et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Singapore ; |
| -- | New York : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 1055 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 7276 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | Asia |
| General subdivision | Management. |
| 9 (RLIN) | 7988 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 3038 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 08/04/2013 | UNKNOWN | 2 | 1 | HF5415.13 .M37 1996 c.1 | 00010489 | 25/11/2016 | 14/11/2016 | 1 | 08/04/2013 | General Circulation | |
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 08/04/2013 | UNKNOWN | 1 | HF5415.13 .M37 1996 c.2 | 00010419 | 13/08/2018 | 07/06/2018 | 2 | 08/04/2013 | General Circulation | ||
| Withdrawn | Available | Not Damaged | Weeded | Book | APU Library | APU Library | Open Shelf | 08/04/2013 | UNKNOWN | HF5415.13 .M37 1996 c.3 | 00010418 | 08/04/2013 | 3 | 08/04/2013 | General Circulation | |||||
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 08/04/2013 | UNKNOWN | HF5415.13 .M37 1996 c.4 | 00010417 | 08/04/2013 | 4 | 08/04/2013 | General Circulation |