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Marketing management : an Asian perspective / Philip Kotler ... [et al.]. - 2nd ed. - Singapore ; London : Prentice Hall, c1999. - xvi, 904 p. : ill. ; 26 cm.

Previous ed.: 1996. Includes index.

ISBN: 0130109800 (pbk.) 9780130109804 (pbk.)

Subjects--Topical Terms:
Marketing--Asia--Management.
Marketing--Management.

LC Class. No.: HF5415.13 / .M37 1999

Dewey Class. No.: 658.80095 / MAR 1999

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