Asia Pacific University Library catalogue


Marketing management : an Asian perspective / Philip Kotler ... [et al.].

Contributor(s): Kotler, PhilipMaterial type: ArticleArticlePublication details: Singapore ; London : Prentice Hall, c1999Edition: 2nd edDescription: xvi, 904 p. : ill. ; 26 cmISBN: 0130109800 (pbk.); 9780130109804 (pbk.)Subject(s): Marketing -- Asia -- Management | Marketing -- ManagementDDC classification: 658.80095 LOC classification: HF5415.13 | .M37 1999
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Previous ed.: 1996.

Includes index.

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