Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 8th ed. - Upper Saddle River, NJ : Prentice Hall, c1999. - xviii, 635 p. : col. ill. ; 29 cm.
Includes bibliographical references and indexes.
System requirements for accompanying computer disc: Windows 95.
0130961906 (pbk.) 9780130961907 (pbk.)
98003761
Marketing.
HF5415 / .K68 1999
658.801 / KOT 1999
Principles of marketing / Philip Kotler, Gary Armstrong. - 8th ed. - Upper Saddle River, NJ : Prentice Hall, c1999. - xviii, 635 p. : col. ill. ; 29 cm.
Includes bibliographical references and indexes.
System requirements for accompanying computer disc: Windows 95.
0130961906 (pbk.) 9780130961907 (pbk.)
98003761
Marketing.
HF5415 / .K68 1999
658.801 / KOT 1999