Asia Pacific University Library catalogue


Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, Gary (Gary M.)Material type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, c1999Edition: 8th edDescription: xviii, 635 p. : col. ill. ; 29 cmISBN: 0130961906 (pbk.); 9780130961907 (pbk.)Subject(s): MarketingDDC classification: 658.801 LOC classification: HF5415 | .K68 1999
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Book HF5415 .K68 1999 c.3 (Browse shelf (Opens below)) 3 Available (No use restrictions) 00011948

Includes bibliographical references and indexes.

System requirements for accompanying computer disc: Windows 95.

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