Paley, Norton.
How to develop a strategic marketing plan : a step by step guide / Norton Paley. - Boca Raton, Fla : St. Lucie Press, 2000. - xxx, 372 p. : ill. ; 24 cm.
Includes index.
System requirements for accompanying computer disk: Microsoft word 95 or higher.
1574442694 (hbk.) 9781574442694 (hbk.)
99045098
Marketing--Decision making.
Marketing--Planning.
HF5415.135 / .P35 2000
658.802 / PAL 2000
How to develop a strategic marketing plan : a step by step guide / Norton Paley. - Boca Raton, Fla : St. Lucie Press, 2000. - xxx, 372 p. : ill. ; 24 cm.
Includes index.
System requirements for accompanying computer disk: Microsoft word 95 or higher.
1574442694 (hbk.) 9781574442694 (hbk.)
99045098
Marketing--Decision making.
Marketing--Planning.
HF5415.135 / .P35 2000
658.802 / PAL 2000