Pelsmacker, Patrick de, 1957-
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. - 3rd ed. - New York : Prentice Hall, 2006. - xviii, 610 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780273706939 (pbk.) 0273706934 (pbk.)
2006052745
Communication in marketing--Europe.
Advertising.
HF5415.123 / .P45 2006
658.802 / PEL 2006
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. - 3rd ed. - New York : Prentice Hall, 2006. - xviii, 610 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780273706939 (pbk.) 0273706934 (pbk.)
2006052745
Communication in marketing--Europe.
Advertising.
HF5415.123 / .P45 2006
658.802 / PEL 2006