Marketing communications : (Record no. 4003)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01184cam a22003258a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14622291 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150807051503.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061103s2006 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006052745 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273706939 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273706934 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | APU |
| Modifying agency | ANA |
| Language of cataloging | eng |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | e------ |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .P45 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 22 |
| Item number | PEL 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pelsmacker, Patrick de, |
| Dates associated with a name | 1957- |
| 9 (RLIN) | 8206 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | a European perspective / |
| Statement of responsibility, etc | Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 610 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| Geographic subdivision | Europe. |
| 9 (RLIN) | 8207 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 5119 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Geuens, Maggie, |
| Dates associated with a name | 1969- |
| 9 (RLIN) | 8208 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bergh, Joeri van den, |
| Dates associated with a name | 1971- |
| 9 (RLIN) | 8209 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Koha issues (borrowed), all copies | 7 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Koha item type | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 09/04/2013 | EMO | 11271 | 225.00 | 1 | 16 | HF5415.123 .P45 2006 c.1 | 00011690 | 02/11/2018 | 16/06/2014 | 1 | 225.00 | Staff Circulation | ||
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 09/04/2013 | EMO | 11271 | 225.00 | HF5415.123 .P45 2006 c.2 | 00010502 | 09/04/2013 | 2 | 225.00 | General Circulation | 09/04/2013 | ||||
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 09/04/2013 | EMO | 11271 | 225.00 | 9 | 8 | HF5415.123 .P45 2006 c.3 | 00010505 | 04/11/2016 | 20/10/2016 | 3 | 225.00 | General Circulation | 09/04/2013 |