Best, Roger J.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. - xxii, 506 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131293729 (pbk.) 9780131293724 (pbk.)
2004040085
GBA506058 bnb
Marketing--Management.
Administración de mercadeo.
HF5415.13 / .B47 2005
658.8 / BES 2005
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. - xxii, 506 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131293729 (pbk.) 9780131293724 (pbk.)
2004040085
GBA506058 bnb
Marketing--Management.
Administración de mercadeo.
HF5415.13 / .B47 2005
658.8 / BES 2005