Asia Pacific University Library catalogue


Market-based management : strategies for growing customer value and profitability / Roger J. Best.

By: Best, Roger JMaterial type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005Edition: 4th edDescription: xxii, 506 p. : ill. ; 24 cmISBN: 0131293729 (pbk.); 9780131293724 (pbk.)Subject(s): Marketing -- Management | Administración de mercadeoDDC classification: 658.8 LOC classification: HF5415.13 | .B47 2005
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Includes bibliographical references and index.

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