Market-based management : strategies for growing customer value and profitability / Roger J. Best.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005Edition: 4th edDescription: xxii, 506 p. : ill. ; 24 cmISBN: 0131293729 (pbk.); 9780131293724 (pbk.)Subject(s): Marketing -- Management | Administración de mercadeoDDC classification: 658.8 LOC classification: HF5415.13 | .B47 2005Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5415.13 .B47 2005 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010081 |
Includes bibliographical references and index.
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