Best, Roger J.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 6th ed. - Upper Saddle River, N.J. : Pearson, c2013. - 576 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0132848163 (pbk.) 9780132848169 (pbk.)
2011037795
Marketing--Management.
HF5415.13 / .B47 2013
658.8 / BES 2013
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 6th ed. - Upper Saddle River, N.J. : Pearson, c2013. - 576 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0132848163 (pbk.) 9780132848169 (pbk.)
2011037795
Marketing--Management.
HF5415.13 / .B47 2013
658.8 / BES 2013