Market-based management : strategies for growing customer value and profitability / Roger J. Best.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson, c2013Edition: 6th edDescription: 576 p. : ill. ; 24 cmISBN: 0132848163 (pbk.); 9780132848169 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .B47 2013Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Staff Circulation | APU Library Open Shelf | Book | HF5415.13 .B47 2013 c.1 (Browse shelf (Opens below)) | 1 | Checked out | 09/10/2024 | 00010315 |
General Circulation | APU Library Open Shelf | Book | HF5415.13 .B47 2013 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010316 |
Includes bibliographical references and index.
There are no comments on this title.