Managing sales leads : how to turn every prospect into a customer /
Bob Donath ... [et al.].
- Lincolnwood, Ill. : NTC Business Books, c1995
- xviii, 417 p. : ill. ; 24 cm.
"Published in conjunction with the American Marketing Association"--T.p. verso.
Includes bibliographical references (p. 393-410) and index.
0844235997 (hbk.) 9780844235998 (hbk.)
94016180
Sales management.
Customer relations.
Communication in marketing.
HF5438.4 / .M36 1995
658.81 / MAN 1995
"Published in conjunction with the American Marketing Association"--T.p. verso.
Includes bibliographical references (p. 393-410) and index.
0844235997 (hbk.) 9780844235998 (hbk.)
94016180
Sales management.
Customer relations.
Communication in marketing.
HF5438.4 / .M36 1995
658.81 / MAN 1995