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Alsem, Karel Jan.

Strategic marketing : an applied perspective / Karel Jan Alsem. - Boston : McGraw-Hill, c2007. - xi, 324 p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780071244176 (pbk.) 0071244174 (pbk.)

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .A47 2007

Dewey Class. No.: 658.8101 / ALS 2007

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