Jenkinson, Angus, 1950-
Valuing your customers : from quality information to quality relationships through database marketing / Angus Jenkinson. - London ; New York : McGraw Hill Book Co., 1995. - xiv, 371 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0077079507 (pbk.) 9780077079505 (pbk.)
95020988
Database marketing.
Total quality management.
HF5415.126 / .J46 1995
658.8 / JEN 1995
Valuing your customers : from quality information to quality relationships through database marketing / Angus Jenkinson. - London ; New York : McGraw Hill Book Co., 1995. - xiv, 371 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0077079507 (pbk.) 9780077079505 (pbk.)
95020988
Database marketing.
Total quality management.
HF5415.126 / .J46 1995
658.8 / JEN 1995