Jobber, David.
Principles and practice of marketing / David Jobber. - 3rd ed. - London : McGraw-Hill, 2001. - xxiv, 823 p. : ill. (chiefly col.) ; 27 cm. + 1 CD-ROM (4 3/4 in.)
System requirements for accompanying CD-ROM: IBM PC or compatible with Web browsing facilities.
0077096134 (pbk.) 9780077096137 (pbk.)
Marketing--Europe--Case studies.
HF5415 / .J63 2001
658.8 / JOB 2001
Principles and practice of marketing / David Jobber. - 3rd ed. - London : McGraw-Hill, 2001. - xxiv, 823 p. : ill. (chiefly col.) ; 27 cm. + 1 CD-ROM (4 3/4 in.)
System requirements for accompanying CD-ROM: IBM PC or compatible with Web browsing facilities.
0077096134 (pbk.) 9780077096137 (pbk.)
Marketing--Europe--Case studies.
HF5415 / .J63 2001
658.8 / JOB 2001