Bell, Chip R.
Take their breath away : how imaginative service creates devoted customers / Chip R. Bell and John R. Patterson. - Hoboken, N.J. : John Wiley & Sons, c2009. - x, 294 p. : ill. ; 24 cm.
Includes bibliographical references (p. 281-285) and index.
Animation -- Reinvention -- Decoration -- Camouflage -- Concierge -- Partnership -- Cult-like -- Luxury -- Air -- Air defense -- Scout's honor -- Firefighter -- Insight : understanding your customer -- Oversight : assessing your launch pad -- Spotlight : choosing a take their breath-away strategy -- Foresight : unearthing potential customer stressors -- Green light : launch lessons for leaders.
9780470443507 (hbk.)
2008054902
GBA922654 bnb
014920783 Uk
Customer services--United States.
Consumer satisfaction--United States.
Customer loyalty--United States.
Service industries--Customer services--United States.
HF5415.5 / .B45 2009
658.812 / BEL 2009
Take their breath away : how imaginative service creates devoted customers / Chip R. Bell and John R. Patterson. - Hoboken, N.J. : John Wiley & Sons, c2009. - x, 294 p. : ill. ; 24 cm.
Includes bibliographical references (p. 281-285) and index.
Animation -- Reinvention -- Decoration -- Camouflage -- Concierge -- Partnership -- Cult-like -- Luxury -- Air -- Air defense -- Scout's honor -- Firefighter -- Insight : understanding your customer -- Oversight : assessing your launch pad -- Spotlight : choosing a take their breath-away strategy -- Foresight : unearthing potential customer stressors -- Green light : launch lessons for leaders.
9780470443507 (hbk.)
2008054902
GBA922654 bnb
014920783 Uk
Customer services--United States.
Consumer satisfaction--United States.
Customer loyalty--United States.
Service industries--Customer services--United States.
HF5415.5 / .B45 2009
658.812 / BEL 2009