Kasper, Hans.
Services marketing management : an international perspective / by Kans Kasper, Piet van Helsdingen, Wouter De Vries, Jr. - Chichester ; New York : Wiley, c1999. - xviii, 750 p. : ill. (some col.), map ; 25 cm.
Includes bibliographical references (p. 726-739) and index.
0471984906 (pbk.) 9780471984900 (pbk.)
98030331
Service industries--Marketing--Management.
Customer services--Marketing--Management.
HD9980.5 / .K37 1999
658.8 / KAS 1999
Services marketing management : an international perspective / by Kans Kasper, Piet van Helsdingen, Wouter De Vries, Jr. - Chichester ; New York : Wiley, c1999. - xviii, 750 p. : ill. (some col.), map ; 25 cm.
Includes bibliographical references (p. 726-739) and index.
0471984906 (pbk.) 9780471984900 (pbk.)
98030331
Service industries--Marketing--Management.
Customer services--Marketing--Management.
HD9980.5 / .K37 1999
658.8 / KAS 1999