The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability /
CRM handbook
John G. Freeland, editor.
- New York, N.Y. : McGraw-Hill, c2003.
- viii, 353 p. : ill. ; 24 cm.
Includes bibliographical references (p. 313-319) and index.
0071409351 (hbk.) 9780071409353 (hbk.)
2002010873
Customer relations--Management.
Branding (Marketing)
Customer loyalty.
HF5415.5 / .U48 2003
658.812 / ULT 2003
Includes bibliographical references (p. 313-319) and index.
0071409351 (hbk.) 9780071409353 (hbk.)
2002010873
Customer relations--Management.
Branding (Marketing)
Customer loyalty.
HF5415.5 / .U48 2003
658.812 / ULT 2003