Harrell, Gilbert D.
Marketing : connecting with customers / Gilbert D. Harrell. - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, c2002. - xxiv, 591 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
0130334944 (pbk.) 9780130334947 (pbk.)
2001021309
Marketing--Management.
Consumer satisfaction.
HF5415.13 / .H37 2002
658.812 / HAR 2002
Marketing : connecting with customers / Gilbert D. Harrell. - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, c2002. - xxiv, 591 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
0130334944 (pbk.) 9780130334947 (pbk.)
2001021309
Marketing--Management.
Consumer satisfaction.
HF5415.13 / .H37 2002
658.812 / HAR 2002