Asia Pacific University Library catalogue


Marketing : connecting with customers / Gilbert D. Harrell.

By: Harrell, Gilbert DMaterial type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, c2002Edition: 2nd edDescription: xxiv, 591 p. : col. ill. ; 28 cmISBN: 0130334944 (pbk.); 9780130334947 (pbk.)Subject(s): Marketing -- Management | Consumer satisfactionDDC classification: 658.812 LOC classification: HF5415.13 | .H37 2002
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Book HF5415.13 .H37 2002 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00010570
General Circulation General Circulation APU Library
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Book HF5415.13 .H37 2002 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00010571

Includes bibliographical references and index.

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