Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 10th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. - xxii, 648 p. : col. ill. ; 28 cm.
Includes bibliographical references (p. 599-622) and indexes.
0130418145 (pbk.) 0131212761 (pbk.)
2003045613
GBA3-26409 GBA4-13786
Marketing.
HF5415 / .K68 2004
658.8 / KOT 2004
Principles of marketing / Philip Kotler, Gary Armstrong. - 10th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. - xxii, 648 p. : col. ill. ; 28 cm.
Includes bibliographical references (p. 599-622) and indexes.
0130418145 (pbk.) 0131212761 (pbk.)
2003045613
GBA3-26409 GBA4-13786
Marketing.
HF5415 / .K68 2004
658.8 / KOT 2004