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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip Contributor(s): Armstrong, Gary (Gary M.)Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Edition: 10th edDescription: xxii, 648 p. : col. ill. ; 28 cmISBN: 0130418145 (pbk.); 0131212761 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K68 2004

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Staff Circulation	APU Library Open Shelf	Book	HF5415 .K68 2004 c.1 (Browse shelf (Opens below))	1	Available (No use restrictions)		00010334
General Circulation	APU Library Open Shelf	Book	HF5415 .K68 2004 c.2 (Browse shelf (Opens below))	2	Available (No use restrictions)		00010333

Includes bibliographical references (p. 599-622) and indexes.

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Principles of marketing / Philip Kotler, Gary Armstrong.