Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 9th int. ed. - Upper Saddle River, N. J. : Prentice Hall Intl., c1997. - xl, 789, [49] p. : col. ill. ; 26 cm. - Prentice-Hall series in marketing. .
Includes appendix.
Includes bibliographical references and index.
0132613638 (pbk.) 9780132613637 (pbk.)
Marketing--Management.
HF5415.13 / .K68 1997
658.8 / KOT 1997
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 9th int. ed. - Upper Saddle River, N. J. : Prentice Hall Intl., c1997. - xl, 789, [49] p. : col. ill. ; 26 cm. - Prentice-Hall series in marketing. .
Includes appendix.
Includes bibliographical references and index.
0132613638 (pbk.) 9780132613637 (pbk.)
Marketing--Management.
HF5415.13 / .K68 1997
658.8 / KOT 1997