Asia Pacific University Library catalogue


Marketing management : analysis, planning, implementation, and control / Philip Kotler.

By: Kotler, PhilipMaterial type: TextTextSeries: Prentice-Hall series in marketingPublication details: Upper Saddle River, N. J. : Prentice Hall Intl., c1997Edition: 9th int. edDescription: xl, 789, [49] p. : col. ill. ; 26 cmISBN: 0132613638 (pbk.); 9780132613637 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .K68 1997
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Includes appendix.

Includes bibliographical references and index.

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