McKenna, Regis.
Relationship marketing : successful strategies for the age of the customer / Regis McKenna. - Reading, Mass. : Perseus Books, c1991. - xiii, 242 p. : ill. ; 24 cm.
Includes bibliographical references (p. 228-230) and index.
0201622408 (pbk.) 9780201622409 (pbk.)
Marketing.
Customer services.
High technology--Marketing.
HF5415 / .M35 1991
658.812 / MCK 1991
Relationship marketing : successful strategies for the age of the customer / Regis McKenna. - Reading, Mass. : Perseus Books, c1991. - xiii, 242 p. : ill. ; 24 cm.
Includes bibliographical references (p. 228-230) and index.
0201622408 (pbk.) 9780201622409 (pbk.)
Marketing.
Customer services.
High technology--Marketing.
HF5415 / .M35 1991
658.812 / MCK 1991