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Relationship marketing : successful strategies for the age of the customer / Regis McKenna.

By: McKenna, Regis Material type: Text

TextPublication details: Reading, Mass. : Perseus Books, c1991Description: xiii, 242 p. : ill. ; 24 cmISBN: 0201622408 (pbk.); 9780201622409 (pbk.)Subject(s): Marketing | Customer services | High technology -- MarketingDDC classification: 658.812 LOC classification: HF5415 | .M35 1991

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Circulation	APU Library Open Shelf	Book	HF5415 .M35 1991 c.1 (Browse shelf (Opens below))	1	Available (No use restrictions)		00010539

Includes bibliographical references (p. 228-230) and index.

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Relationship marketing : successful strategies for the age of the customer / Regis McKenna.