Lancaster, Geoffrey, 1938-
Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham. - 3rd ed. - London : McGraw-Hill, 1998. - vii, 539 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0077094379 (pbk.) 9780077094379 (pbk.)
GB 98-X1717
Marketing.
Marketing--Case studies.
HF5415 / .L36 1998
658.8 / LAN 1998
Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham. - 3rd ed. - London : McGraw-Hill, 1998. - vii, 539 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0077094379 (pbk.) 9780077094379 (pbk.)
GB 98-X1717
Marketing.
Marketing--Case studies.
HF5415 / .L36 1998
658.8 / LAN 1998