Essentials of marketing : (Record no. 4147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00883cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 013604970 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150821051503.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980708s1998 enka b 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GB 98-X1717 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077094379 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077094379 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | BNB2502.326 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BDS |
| Language of cataloging | ENG |
| Transcribing agency | APU |
| Modifying agency | SM |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .L36 1998 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 21 |
| Item number | LAN 1998 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lancaster, Geoffrey, |
| Dates associated with a name | 1938- |
| 9 (RLIN) | 7550 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing : |
| Remainder of title | text and cases / |
| Statement of responsibility, etc | Geoffrey Lancaster, Lester Massingham. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 539 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 878 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Case studies. |
| 9 (RLIN) | 8474 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Massingham, Lester. |
| 9 (RLIN) | 8469 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 11/04/2013 | REHOBOTH | 1227 | 20.00 | HF5415 .L36 1998 c.2 | 00010353 | 11/04/2013 | 2 | 20.00 | 11/04/2013 | Overnight Loan | ||||
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 11/04/2013 | REHOBOTH | 1815 | 15.00 | 2 | HF5415 .L36 1998 c.3 | 00010354 | 02/09/2015 | 3 | 15.00 | 11/04/2013 | General Circulation | 1 | 20/08/2015 | |
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 11/04/2013 | REHOBOTH | 1227 | 20.00 | HF5415 .L36 1998 c.1 | 00010352 | 11/04/2013 | 1 | 20.00 | 11/04/2013 | General Circulation |