Kumar, V., 1957-
Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz. - Hoboken, N.J. : Wiley, c2006. - xxiv, 323 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780471271338 (pbk.)
2006295010
Customer relations--Management.
Customer relations--Data processing.
HF5415.5 / .K86 2006
658.8120285 / KUM 2006
Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz. - Hoboken, N.J. : Wiley, c2006. - xxiv, 323 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780471271338 (pbk.)
2006295010
Customer relations--Management.
Customer relations--Data processing.
HF5415.5 / .K86 2006
658.8120285 / KUM 2006