Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz.
Material type:
TextPublication details: Hoboken, N.J. : Wiley, c2006Description: xxiv, 323 p. : ill. ; 26 cmISBN: 9780471271338 (pbk.)Subject(s): Customer relations -- Management | Customer relations -- Data processingDDC classification: 658.8120285 LOC classification: HF5415.5 | .K86 2006Online resources: Table of contents only | Contributor biographical information | Publisher description
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.5 .K86 2006 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010584 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.5 .K86 2006 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027721 |
Includes bibliographical references and index.
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