Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 6th global ed. - Upper Saddle River, N.J. ; London : Pearson Education, c2010. - 929 p. : ill., ports. ; 28 cm.
"Global edition." Previous ed.: 2007. Formerly CIP.
Includes bibliographical references (p. 866-905) and index.
9780136094234 (pbk.) 0136094236 (pbk.)
GBA958905 bnb
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M35 2010
658.8 / MAL 2010
Marketing research : an applied orientation / Naresh K. Malhotra. - 6th global ed. - Upper Saddle River, N.J. ; London : Pearson Education, c2010. - 929 p. : ill., ports. ; 28 cm.
"Global edition." Previous ed.: 2007. Formerly CIP.
Includes bibliographical references (p. 866-905) and index.
9780136094234 (pbk.) 0136094236 (pbk.)
GBA958905 bnb
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M35 2010
658.8 / MAL 2010