Marketing research : (Record no. 4188)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01093pam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 015291204 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160309051504.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090604s2010 njuac b 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA958905 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780136094234 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0136094236 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (UkOxU)UkOxUb17037563 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | APU |
| Modifying agency | SM |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | ukscp |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M35 2010 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | MAL 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 8532 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | an applied orientation / |
| Statement of responsibility, etc | Naresh K. Malhotra. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th global ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. ; |
| -- | London : |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 929 p. : |
| Other physical details | ill., ports. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "Global edition." |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 2007. |
| 500 ## - GENERAL NOTE | |
| General note | Formerly CIP. |
| Institution to which field applies | Uk |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 866-905) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 3950 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| General subdivision | Methodology. |
| 9 (RLIN) | 152 |
| 690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Management and Business Studies |
| Source of heading or term | blcoll |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Koha issues (borrowed), all copies | 8 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 11/04/2013 | KOPERASI UM | PB10010085 | 87.30 | 5 | 7 | HF5415.2 .M35 2010 c.4 | 00011885 | 14/09/2017 | 28/08/2017 | 4 | 87.30 | 11/04/2013 | General Circulation | ||
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 22/02/2014 | KOPERASI UM | PB10010085 | PB10010085 | 87.30 | 2 | 2 | HF5415.2 .M35 2010 c.1 | 00027500 | 04/01/2024 | 04/01/2024 | 1 | 87.30 | 22/02/2014 | Staff Circulation | 09/10/2024 | |
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 22/02/2014 | KOPERASI UM | PB10010085 | PB10010085 | 87.30 | HF5415.2 .M35 2010 c.2 | 00027501 | 28/06/2014 | 2 | 87.30 | 22/02/2014 | Overnight Loan | |||||
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 22/02/2014 | KOPERASI UM | PB10010085 | PB10010085 | 87.30 | 6 | 2 | HF5415.2 .M35 2010 c.3 | 00027502 | 20/06/2023 | 13/06/2023 | 3 | 87.30 | 22/02/2014 | General Circulation | ||
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 22/02/2014 | KOPERASI UM | PB10010085 | PB10010085 | 87.30 | 8 | 8 | HF5415.2 .M35 2010 c.5 | 00027503 | 05/07/2017 | 23/06/2017 | 5 | 87.30 | 22/02/2014 | General Circulation |