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Mudie, Peter.

Marketing : an analytical perspective / Peter Mudie. - London ; New York : Prentice Hall, 1997. - xii, 368 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0133577570 (pbk.) 9780133577570 (pbk.)

LCCN: 96040334

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M83 1997

Dewey Class. No.: 658.8 / MUD 1997

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