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Marketing : an analytical perspective / Peter Mudie.

By: Mudie, Peter Material type: Text

TextPublication details: London ; New York : Prentice Hall, 1997Description: xii, 368 p. : ill. ; 24 cmISBN: 0133577570 (pbk.); 9780133577570 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M83 1997

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Staff Circulation	APU Library Open Shelf	Book	HF5415 .M83 1997 c.1 (Browse shelf (Opens below))	1	Available (No use restrictions)		00010380
General Circulation	APU Library Open Shelf	Book	HF5415 .M83 1997 c.2 (Browse shelf (Opens below))	2	Available (No use restrictions)		00010379

Includes bibliographical references and index.

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Marketing : an analytical perspective / Peter Mudie.