Brands and brand management : contemporary research perspectives /
[edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston.
- New York : Routledge, c2010.
- xxviii, 311 p., [4] p. of plates : ill. (some col.) ; 24 cm.
- Marketing and consumer psychology series .
- Marketing and consumer psychology series. .
Includes bibliographical references and indexes.
9781841697598 (hbk.)
2009040020
Branding (Marketing)
Brand name products--Management.
HF5415.1255 / .B73 2010
658.827 / BRA 2010
Includes bibliographical references and indexes.
9781841697598 (hbk.)
2009040020
Branding (Marketing)
Brand name products--Management.
HF5415.1255 / .B73 2010
658.827 / BRA 2010