Asia Pacific University Library catalogue


Brands and brand management : (Record no. 4223)

000 -LEADER
fixed length control field 01268cam a2200325 a 4500
001 - CONTROL NUMBER
control field 15932483
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150708051503.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091005s2010 nyuaf b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009040020
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781841697598 (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn377831982
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency ANA
Language of cataloging eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .B73 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
Item number BRA 2010
245 00 - TITLE STATEMENT
Title Brands and brand management :
Remainder of title contemporary research perspectives /
Statement of responsibility, etc [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 311 p., [4] p. of plates :
Other physical details ill. (some col.) ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement Marketing and consumer psychology series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 8367
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
9 (RLIN) 8522
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Loken, Barbara.
9 (RLIN) 8591
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ahluwalia, Rohini,
Dates associated with a name 1966-
9 (RLIN) 8592
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Houston, Michael J.
9 (RLIN) 8593
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing and consumer psychology series.
9 (RLIN) 8594
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 2
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 12/04/2013 IBS Buku 87867 / B 233.35 2 HF5415.1255 .B73 2010 c.1 00010438 10/07/2015 07/07/2015 1 233.35 12/04/2013 General Circulation U-2012/05/0001 - Additional ref. books selected by Ms. Haresh