Brands and brand management : (Record no. 4223)
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000 -LEADER | |
---|---|
fixed length control field | 01268cam a2200325 a 4500 |
001 - CONTROL NUMBER | |
control field | 15932483 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20150708051503.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 091005s2010 nyuaf b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2009040020 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781841697598 (hbk.) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)ocn377831982 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | ANA |
Language of cataloging | eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.1255 |
Item number | .B73 2010 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Edition number | 22 |
Item number | BRA 2010 |
245 00 - TITLE STATEMENT | |
Title | Brands and brand management : |
Remainder of title | contemporary research perspectives / |
Statement of responsibility, etc | [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | Routledge, |
Date of publication, distribution, etc | c2010. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxviii, 311 p., [4] p. of plates : |
Other physical details | ill. (some col.) ; |
Dimensions | 24 cm. |
490 1# - SERIES STATEMENT | |
Series statement | Marketing and consumer psychology series |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Branding (Marketing) |
9 (RLIN) | 8367 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products |
General subdivision | Management. |
9 (RLIN) | 8522 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Loken, Barbara. |
9 (RLIN) | 8591 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ahluwalia, Rohini, |
Dates associated with a name | 1966- |
9 (RLIN) | 8592 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Houston, Michael J. |
9 (RLIN) | 8593 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Marketing and consumer psychology series. |
9 (RLIN) | 8594 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Koha issues (borrowed), all copies | 2 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 12/04/2013 | IBS Buku | 87867 / B | 233.35 | 2 | HF5415.1255 .B73 2010 c.1 | 00010438 | 10/07/2015 | 07/07/2015 | 1 | 233.35 | 12/04/2013 | General Circulation | U-2012/05/0001 - Additional ref. books selected by Ms. Haresh |